Social Media, Community & Platform Strategy
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Curated Certification CMC07
Build durable platform and community systems across social strategy, storytelling, short-form video, engagement, private messaging, audience analytics, moderation and channel-specific experimentation.
Benchmark: Curated source set: HubSpot Academy + Google News Initiative + Knight Center / UT Austin + FEMA / NDEMU -- Credential note: this is a Zuyini mastery certificate built from the cited public courses. It is not issued, sponsored or endorsed by the source institutions, providers or companies.
Core Course Stack
1. Social Media Marketing Certification
2. Social Media Marketing II Certification
3. Customer Engagement Course
4. Increase Site Traffic
5. Keep Visitors Engaged
6. Start Building Your Audience
7. Private News: SMS & Messaging for Deeper Engagement
8. IS-42.A: Social Media in Emergency Management
Hands-On Mastery Capstone
Run a 30-day audience/community experiment across at least two channels. Build channel roles, a content matrix, moderation rules and a response cadence; publish consistently; test at least three hypotheses; and analyze reach, retention, conversation quality and conversion.
Proof Rubric
- channel strategy
- content calendar
- community/moderation guide
- publishing evidence
- experiment log
- platform analytics
- audience feedback
- next-cycle decision memo