Retail & Consumer Commerce Foundations
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Curated Certification CRC01
Build the operating model for modern retail across consumer behavior, store and digital channels, merchandising, customer experience, commerce technology and measurable business outcomes.
Benchmark: Curated source set: The Open University / OpenLearn + Microsoft Learn + HubSpot Academy + Salesforce Trailhead -- Credential note: this is a Zuyini mastery certificate built from the cited public courses. It is not issued, sponsored or endorsed by the source institutions, providers or companies.
Core Course Stack
1. Retail Marketing
2. Understanding Your Customers
3. Retail Management & Marketing - Video Collection
4. Introduction to Dynamics 365 Commerce
5. Get Started with Dynamics 365 Commerce Channels
6. Get Started with Dynamics 365 Commerce
7. Ecommerce Marketing Course
8. Get Started with Salesforce B2C Commerce
Hands-On Mastery Capstone
Build a retail business operating model for a real or simulated brand. Define customer segments, channel roles, value proposition, merchandising and service model, operating metrics, major technology/data components and a 12-month improvement roadmap.
Proof Rubric
- retail strategy one-pager
- customer journey
- channel map
- operating model
- KPI tree
- unit-economics assumptions
- technology/data map
- 12-month roadmap