Paid Media & Performance Marketing
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Curated Certification CMG04
Plan, launch and optimize measurable acquisition campaigns across search, display, video, retail media and social advertising.
Benchmark: Curated source set: HubSpot Academy + Google Skillshop + Amazon Ads Academy + TikTok for Business + Meta -- Credential note: this is a Zuyini mastery certificate built from the cited public courses. It is not issued, sponsored or endorsed by the source institutions, providers or companies.
Core Course Stack
1. Digital Advertising Certification
2. Google Ads Search Certification
3. Google Ads Video Certification
4. Google Ads Display Certification
5. Amazon Ads Academy Certifications
6. Amazon Ads Academy Learning Paths
7. TikTok Academy Media Buying Paths
8. Meta Blueprint Ads Learning
Hands-On Mastery Capstone
Build a performance-marketing plan with a fixed budget across at least three channels. Define objectives, audiences, creative variants, bids/budgets, conversion paths and experiment cadence.
Proof Rubric
- media plan
- campaign structure
- creative matrix
- landing-page wireframe
- budget model
- attribution assumptions
- experiment backlog
- weekly optimization report