Pricing, Promotions & Revenue Management
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Curated Certification CRC04
Use customer value, elasticity, competitive context, inventory position and promotion mechanics to design prices, markdowns, discounts and experiments that improve revenue and gross margin responsibly.
Benchmark: Curated source set: MIT Sloan OpenCourseWare + Microsoft Dynamics 365 + Shopify + The Open University / OpenLearn + HubSpot Academy -- Credential note: this is a Zuyini mastery certificate built from the cited public courses. It is not issued, sponsored or endorsed by the source institutions, providers or companies.
Core Course Stack
1. Pricing
2. Retail Sales Price Management
3. Price Adjustments and Discounts
4. Retail Discounts
5. Coupons
6. Retail Markdowns: Meaning, Reasons & Tips (2026)
7. Retail Marketing
8. Ecommerce Marketing Course
Hands-On Mastery Capstone
Create a pricing and promotion strategy for one category. Estimate customer value and elasticity, benchmark competition, model base-price and markdown scenarios, design promotion rules, quantify margin/volume tradeoffs and define an experiment and guardrails.
Proof Rubric
- pricing architecture
- elasticity/value assumptions
- competitive scan
- promo calendar
- markdown model
- margin waterfall
- experiment design
- rollback/guardrail metrics