Verified Certifications & Credentials

Earn recognized credentials from the world's leading companies and universities. We just help you find the free ones and explain exactly what you'd be earning.

Google • Microsoft • IBM • AWS • Harvard • Salesforce • and more

Who Actually Issues This

Every credential here is awarded by the provider you see next to it, under that provider's own rules — not by Zuyini. We don't issue anything in this section; we just find it, verify it's real, and show you exactly what you'd be earning.

Credential Taxonomy — Exactly as Each Provider Names It

Provider Certification

$0 to earn

The provider calls this a certification in their own words, and you'll need to pass an exam or assessment to earn it.

Verified Micro-Credential

Provider-issued

A focused, hands-on skill the provider verifies directly — through a lab assessment, a skill badge or a superbadge.

University Course Certificate

Not a degree

A certificate from the university or course team for completing the coursework or assessment. It's real, but it isn't a degree.

Completion Certificate / Badge

Not a certification

The provider's record that you finished the course or hit a milestone — useful proof, but not a certification.

Worth Knowing

Google's Professional Agentic Architect Certification exam itself isn't free — it's currently $120 at the discounted beta rate, down from $200. What is free is the Google Skills Starter tier: 35 credits a month, limited hands-on labs, and skill badges. That's the free layer listed below; the paid exam isn't part of our $0 list.

Verified Providers

Google

Skillshop + Google Skills

Microsoft

Applied Skills

IBM

SkillsBuild

HubSpot

Academy Certifications

Harvard

CS50

Univ. Helsinki

MOOCs

AWS

Educate

Open University

OpenLearn

HP Foundation

HP LIFE

Kaggle

Learn Certificates

Salesforce

Trailhead Superbadges

Free Provider Certifications

Google Skillshop + HubSpot Academy

These are provider-issued certifications whose official pages currently list them as free. Programs change, so it's worth checking the provider's page again before you enroll.

Google Skillshop — Google-Issued Certifications

Google Ads Search Certification

Build and optimize Google Search campaigns.

Free CertificationOpen →

Google Ads Video Certification

Plan, build and optimize video advertising.

Free CertificationOpen →

Google Ads Display Certification

Create and optimize Google Display campaigns.

Free CertificationOpen →

Google Ads Measurement Certification

Measure advertising performance and optimize against goals.

Free CertificationOpen →

Google Analytics Certification

Validate Google Analytics / GA4 knowledge and interpretation.

Free CertificationOpen →

AI-Powered Shopping Ads Certification

Demonstrate Shopping / AI-powered commerce advertising knowledge.

Free CertificationOpen →

HubSpot Academy — Free Certification Courses

Digital Marketing Certification

Digital strategy, SEO, content, email, social and advertising.

Free CertificationOpen →

Social Media Marketing Certification

Social strategy, content, reach, community and ROI.

Free CertificationOpen →

Inbound Marketing Certification

Customer-centric inbound content, nurturing and automation.

Free CertificationOpen →

Inbound Certification

Inbound methodology, flywheel, personas and buyer journey.

Free CertificationOpen →

Content Marketing Certification

Content strategy, creation, repurposing, promotion and analysis.

Free CertificationOpen →

Inbound Sales Certification

Identify, connect, explore and advise modern buyers.

Free CertificationOpen →

Heads up: a few HubSpot software-product certifications require paid product access for the practical exercises. Those are left off this $0 list unless the credential can actually be earned without the paid tier.

Verified Micro-Credentials

Microsoft Applied Skills + Google Skills

Hands-on proof beyond course completion.

Microsoft Applied Skills — Microsoft-Verified, Lab-Based

Microsoft describes Applied Skills as scenario-based micro-credentials earned through interactive lab assessments. Microsoft explicitly identified the AI-focused credentials below as free in its 2026 Credentials AI Challenge.

Create agents in Microsoft Copilot Studio

Build and configure an agent with knowledge, topics and tools.

Free Applied SkillOpen →

Generate reports with AI research agents

Use AI research agents to scope, refine and finalize business reports.

Free Applied SkillOpen →

Streamline business workflows with AI chat

Apply Microsoft Copilot Chat to business workflows.

Free Applied SkillOpen →

Enhance agents with autonomous capabilities

Production-focused agent knowledge, tools and autonomous flows.

Micro-CredentialOpen →

Develop an agent with integrated tools

Create an AI agent in Microsoft Foundry and integrate tools.

Micro-CredentialOpen →

Google Skills' Starter tier is no-cost and currently includes 35 free credits a month, limited hands-on labs, and the ability to earn skill badges across levels. Those badges count as real, provider-issued micro-credentials — separate from the paid professional certification exam.

Digital Badges & Skills

IBM + AWS + Salesforce

Free provider credentials with practical skill evidence.

IBM SkillsBuild — 100% Free Learning + IBM Digital Credentials

IBM SkillsBuild states that its learning is 100% free. The catalog labels many courses and pathways with “Earn a digital credential!”

Getting Started with Generative AI

Foundations, ethics and large language models.

IBM Digital CredentialOpen →

AI Fundamentals

Foundations for understanding artificial intelligence.

IBM Digital CredentialOpen →

Craft Precise Prompts for AI Models

Prompt engineering and model interaction.

IBM Digital CredentialOpen →

Intelligent by Design: Build an AI Agent

Agent design and implementation.

IBM Digital CredentialOpen →

Retrieval-Augmented Generation

RAG concepts and enhanced AI outputs.

IBM Digital CredentialOpen →

Data Fundamentals

Core data concepts and practical fluency.

IBM Digital CredentialOpen →

Cloud Computing Fundamentals

Cloud concepts and foundational architecture.

IBM Digital CredentialOpen →

Cybersecurity Fundamentals

Foundational cybersecurity knowledge and practices.

IBM Digital CredentialOpen →

Free University Course Certificates

Harvard CS50 + University of Helsinki

Harvard CS50 — Free CS50 Certificate Track

CS50 states that its courses offer a free CS50 certificate, distinct from the paid edX verified certificate. Learners earn the free certificate by meeting the course requirements.

CS50x — Introduction to Computer Science

Flagship computer science foundations.

Free CS50 CertificateOpen →

CS50P — Introduction to Programming with Python

Python programming and problem solving.

Free CS50 CertificateOpen →

CS50 AI — Artificial Intelligence with Python

Search, knowledge, uncertainty, optimization, learning and language.

Free CS50 CertificateOpen →

CS50 SQL — Introduction to Databases with SQL

Relational database design, querying and optimization.

Free CS50 CertificateOpen →

CS50 Cybersecurity

Accounts, data, systems, software, network security and privacy.

Free CS50 CertificateOpen →

CS50 Web — Web Programming with Python & JavaScript

Web apps, APIs, databases, front-end and back-end development.

Free CS50 CertificateOpen →

University of Helsinki — Free Course Certificates

Full Stack Open

Modern web development with React, Node, APIs, GraphQL, testing, TypeScript, containers and more. The course is totally free; the course certificate and even eligible ECTS credits can be free.

Free Course CertificateOpen →

Python Programming MOOC 2026

Introduction + Advanced Programming. Learners who obtain a passing grade can download a University of Helsinki course certificate; no university user account is required to study.

Free Course CertificateOpen →

Free Completion Proof

OpenLearn + HP LIFE + Kaggle

World-class learning with provider-issued proof of completion.

The Open University — OpenLearn

Nearly 1,000 free courses. The Open University says every OpenLearn course can earn a free Statement of Participation, and some courses additionally award a free OU-branded digital badge after quiz requirements. These are valuable CPD/learning records but do not carry formal university credit.

HP LIFE — HP Foundation

30+ free business and digital-skills courses. HP LIFE states that its courses are free and that learners receive a free Certificate of Completion each time they finish a course. Current categories include Communication, Digital Business Skills, Entrepreneurship, Finance, Marketing and Professional Development.

Kaggle Learn — Completion Certificates

Kaggle says learners earn a completion certificate for every Learn course they finish. Use these as practical data/ML evidence, especially when paired with a notebook or competition project. Popular skill areas include Python, Pandas, SQL, Intro to Machine Learning, Intermediate ML, Data Visualization, Deep Learning, Computer Vision and Feature Engineering.

On your resume or LinkedIn, use the credential's exact name — for example “Microsoft Applied Skills: Generate reports with AI research agents,” not “Microsoft Certified AI Engineer.” The same goes for an OpenLearn Statement of Participation, a Kaggle completion certificate, an AWS badge or a Salesforce Superbadge: list it as what it is, not as a professional certification.

Credential-to-Role Stacks

Pair external proof with Zuyini role mastery and a portfolio artifact

A good stack isn't random: start with your target role, add one or two credentials that prove you know its actual tools or domain, then finish with a capstone that shows you can apply the skill.

AI / Agents

AI / Agent Engineer

IBM AI Fundamentals → IBM Build an AI Agent → Microsoft Applied Skills → Google Skills badges → Zuyini AI Engineer / Agent Mastery.

Software

Software / Full-Stack Engineer

Harvard CS50x or CS50P → University of Helsinki Full Stack Open → Zuyini Software Developer / Full-Stack Engineer.

Data / ML

Data / ML

Kaggle Learn certificates → IBM Data Fundamentals → Zuyini Data Scientist / ML Engineer → portfolio notebook or deployed model.

Cloud

Cloud / Platform

AWS Educate badges → IBM Cloud Computing Fundamentals → Zuyini Cloud / Platform Engineer → deployed service + SLO/runbook.

Security

Cybersecurity

Harvard CS50 Cybersecurity → IBM Cybersecurity Fundamentals → Zuyini Security Engineer → authorized threat model / lab evidence.

Growth

Marketing / Growth

Google Ads + Google Analytics certifications → HubSpot Digital / Inbound certifications → Zuyini Digital Marketing / Growth PM.

CRM

CRM / Agentforce

Salesforce Trailhead Superbadges → Zuyini CRM Engineer / Salesforce Agentforce path → hands-on automation / agent artifact.

Business

Business / Entrepreneurship

HP LIFE certificates → HubSpot Inbound / Sales → Zuyini Mini MBA / Entrepreneurship / Business Management capstone.

How We Verify Every Listing

  1. We link to each provider's own official page, not a reseller or aggregator.
  2. We confirm the credential itself is free, not just the training that leads up to it.
  3. We label every credential by its real type — certification, micro-credential, course certificate or badge — and never blur the four.
  4. We flag hidden costs up front: subscriptions, lab credits, paid product tiers or exam fees.
  5. We re-check every link and price before each update to this directory.
  6. We use the provider's exact credential name — never a rebranded or embellished version.
  7. We pair every credential with real hands-on proof, so this stays skills-first, not badge-first.