AI Commerce, Personalization & Agentic Shopping
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Curated Certification CRC09
Prepare retail for agentic commerce: structured product knowledge, conversational discovery, recommendations, secure agent-to-merchant protocols, human controls, personalized journeys and measurable AI quality.
Benchmark: Curated source set: Google Ads & Commerce + Google Shopping + Google Cloud + Salesforce Trailhead + Microsoft Dynamics 365 -- Credential note: this is a Zuyini mastery certificate built from the cited public courses. It is not issued, sponsored or endorsed by the source institutions, providers or companies.
Core Course Stack
1. New Tools for an Agentic Shopping Era
2. Introducing Universal Cart & Agentic Shopping
3. Universal Commerce Protocol Updates
4. Agentic Commerce Holiday Updates
5. A New Era of Agentic Commerce
6. Google Cloud for Retail
7. Agentforce Commerce: Quick Look
8. Product Insights by Copilot
Hands-On Mastery Capstone
Design an agentic shopping experience for a real or simulated retailer. Define product knowledge and catalog APIs, user intent handling, recommendations, identity/loyalty and payment boundaries, human approval points, evals, failure modes and business metrics.
Proof Rubric
- agentic journey
- product-knowledge schema
- tool/API map
- personalization logic
- security/consent controls
- eval set
- failure/rollback plan
- conversion/trust/cost dashboard