Email, CRM & Lifecycle Marketing
Open a video or resource link, watch it, then check its box to track your progress and unlock what comes next.
Search Live Openings
We don’t have a direct job-board feed matched to this one yet, so here are real, live US job searches for “Email, CRM & Lifecycle Marketing” instead.
Curated Certification CMG07
Design lifecycle journeys that use segmentation, consent, email, CRM data, automation and personalization to improve activation, retention and expansion.
Benchmark: Curated source set: HubSpot Academy + Salesforce Trailhead -- Credential note: this is a Zuyini mastery certificate built from the cited public courses. It is not issued, sponsored or endorsed by the source institutions, providers or companies.
Core Course Stack
1. Email Marketing Certification
2. Inbound Marketing Certification
3. HubSpot Free Tools - CRM & Lead Capture
4. Marketing Cloud Engagement Basics
5. Customer Journey Basics
6. Journey Builder Basics
7. Create & Send an Email with Marketing Cloud
8. Marketing Automation Strategy
Hands-On Mastery Capstone
Design a lifecycle program from first touch through onboarding, retention and reactivation. Build segmentation rules, trigger logic, message sequence, consent controls and success metrics.
Proof Rubric
- journey map
- audience segments
- 5-email sequence
- automation flow
- preference/consent design
- test plan
- lifecycle dashboard
- improvement backlog