Master the skills the job market is actually hiring for.

Follow a job-market-audited Role Path, move through a discipline end-to-end with a Career Pathway, or pursue a university-benchmarked Academic Certificate — each with a Basic → Intermediate → Advanced ladder, direct video learning bridges and a capstone proof-of-work project.

AI Marketing, Personalization & Growth Automation

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Open a video or resource link, watch it, then check its box to track your progress and unlock what comes next.

8 lessons1 capstone project

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Curated Certification CMG09

Use AI responsibly across strategy, content, search visibility, personalization, analytics, automation and agent-assisted marketing workflows.

Benchmark: Curated source set: HubSpot Academy + Semrush Academy + Salesforce Trailhead -- Credential note: this is a Zuyini mastery certificate built from the cited public courses. It is not issued, sponsored or endorsed by the source institutions, providers or companies.

Hands-On Mastery Capstone

Redesign one marketing workflow with AI and automation while preserving human judgment. Include content/search, personalization or lead handling, explicit quality checks, privacy controls and measurable business outcomes.

Proof Rubric

  • workflow map
  • AI use-case selection
  • prompt/context pack
  • human review gates
  • personalization logic
  • automation design
  • eval/quality rubric
  • KPI baseline and post-test readout