Digital Marketing Foundations
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Curated Certification CMG01
Build an integrated digital marketing operating model across audience, inbound, content, paid media, email, social, measurement and customer journeys.
Benchmark: Curated source set: HubSpot Academy + Google Skillshop + Semrush Academy + Salesforce Trailhead -- Credential note: this is a Zuyini mastery certificate built from the cited public courses. It is not issued, sponsored or endorsed by the source institutions, providers or companies.
Core Course Stack
1. HubSpot Digital Marketing Certification
2. Inbound Marketing Certification
3. Digital Advertising Certification
4. Social Media Marketing Certification
5. Email Marketing Certification
6. Google Analytics Certification
7. SEO Essentials with Semrush
8. Marketing Cloud Engagement Basics
Hands-On Mastery Capstone
Design an integrated 90-day digital marketing plan for a real or simulated business. Define audience, positioning, content, SEO/AEO, email, social, paid media, lifecycle journeys and measurement.
Proof Rubric
- channel strategy
- campaign calendar
- landing page
- email/social assets
- paid-media brief
- KPI tree
- dashboard mockup
- 90-day optimization plan