Go-to-Market, Product Marketing & Sales
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Curated Certification CPB05
Translate product value into positioning, launch strategy, demand generation, sales enablement and a repeatable go-to-market motion.
Benchmark: Curated source set: MIT OpenCourseWare + HubSpot Academy + Stanford eCorner + The Open University -- Credential note: this is a Zuyini mastery certificate built from the cited public courses. It is not issued, sponsored or endorsed by the source institutions, providers or companies.
Core Course Stack
1. Marketing Strategy
2. New Enterprises
3. Inbound Marketing Certification
4. Digital Marketing Certification
5. Content Marketing Certification
6. Inbound Sales Certification
7. Achieving Go-to-Market Fit
8. Marketing in the 21st Century
Hands-On Mastery Capstone
Build a GTM plan for a real or simulated launch: define ICP and positioning, category/problem framing, messaging hierarchy, pricing hypothesis, channel mix, launch sequence, sales enablement and leading/lagging launch metrics.
Proof Rubric
- ICP
- positioning statement
- message house
- launch plan
- content/sales assets
- funnel assumptions
- KPI dashboard
- post-launch learning plan