Business Models, Pricing & Unit Economics
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Curated Certification CEI03
Turn customer value into an economically viable venture through business-model design, pricing, contribution economics, retention logic, metrics and disciplined financial assumptions.
Benchmark: Curated source set: Microsoft Learn + Y Combinator + MIT OpenCourseWare -- Credential note: this is a Zuyini mastery certificate built from the cited public courses. It is not issued, sponsored or endorsed by the source institutions, providers or companies.
Core Course Stack
1. The path to revenue
2. Startup Business Models & Metrics
3. Conversion Rates & Startup Pricing
4. Startup School - Business Models & Pricing
5. Entrepreneurial Marketing
6. Entrepreneurial Finance
7. New Enterprises
8. Should You Bootstrap or Raise Venture Capital?
Hands-On Mastery Capstone
Build the economic model for one startup. Choose and defend a business model, set initial pricing, estimate gross margin and acquisition/retention economics, and identify the few metrics that determine survival.
Proof Rubric
- business-model canvas
- pricing hypothesis
- unit-economics model
- CAC/LTV or equivalent
- margin/runway model
- KPI tree
- sensitivity analysis
- pricing experiment