Product Analytics, Experimentation & Growth
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Curated Certification CPB04
Use behavioral data, business metrics and structured experimentation to improve activation, engagement, retention and growth.
Benchmark: Curated source set: Google Skillshop + Google + Atlassian + HubSpot Academy + MIT OpenCourseWare -- Credential note: this is a Zuyini mastery certificate built from the cited public courses. It is not issued, sponsored or endorsed by the source institutions, providers or companies.
Core Course Stack
1. Google Analytics Certification 2026
2. Analytics Academy
3. Product Analytics
4. Product Metrics
5. Product Management KPIs
6. Inbound Marketing Certification
7. Digital Marketing Certification
8. Listening to the Customer
Hands-On Mastery Capstone
Instrument a product funnel or realistic simulated dataset. Define a north-star metric and supporting input metrics, diagnose one funnel leak, form hypotheses, design an A/B test or quasi-experiment and recommend an action based on quantified uncertainty.
Proof Rubric
- metric tree
- event taxonomy
- dashboard or analysis notebook
- experiment design
- sample-size/guardrail logic
- results narrative
- growth recommendation and limitations