Brand Strategy, Storytelling & Creative Campaigns
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Curated Certification CMG06
Develop brands that are recognizable, coherent and persuasive across positioning, voice, narrative, visual identity and campaign execution.
Benchmark: Curated source set: Canva Design School + Semrush Academy + HubSpot Academy + Canva -- Credential note: this is a Zuyini mastery certificate built from the cited public courses. It is not issued, sponsored or endorsed by the source institutions, providers or companies.
Core Course Stack
1. Branding Your Business
2. Brand Starts Here with MBJ
3. Master Your Brand Voice
4. The StoryEdge Method
5. Business Storytelling Training
6. Content Marketing Certification
7. Improving Your Social Storytelling
8. Canva Design School Course Library
Hands-On Mastery Capstone
Create a complete brand platform and one integrated campaign. Define positioning, audience promise, voice, visual direction, signature story and campaign creative across three channels.
Proof Rubric
- brand strategy one-pager
- voice guide
- visual moodboard
- narrative/story arc
- campaign concept
- 6 creative assets
- consistency review
- audience feedback