Marketing Analytics, Attribution & Conversion Optimization
Open a video or resource link, watch it, then check its box to track your progress and unlock what comes next.
Search Live Openings
We don’t have a direct job-board feed matched to this one yet, so here are real, live US job searches for “Marketing Analytics, Attribution & Conversion Optimization” instead.
Curated Certification CMG05
Turn marketing activity into decision evidence using web analytics, funnel analysis, attribution, dashboards, customer journeys and disciplined experiments.
Benchmark: Curated source set: Google Skillshop + HubSpot Academy + Salesforce Trailhead + Semrush Academy + Google for Developers -- Credential note: this is a Zuyini mastery certificate built from the cited public courses. It is not issued, sponsored or endorsed by the source institutions, providers or companies.
Core Course Stack
1. Google Analytics Certification
2. HubSpot Reporting Certification
3. Inbound Marketing Optimization Certification
4. Digital Advertising Certification - Measurement
5. Customer Journey Basics
6. Getting Started with Semrush - Reporting
- Getting Started with Semrush - Reporting — Semrush Academy — Free provider certificate on completion
7. Building Custom Reports in HubSpot
8. Google Analytics Developer Learning
Hands-On Mastery Capstone
Instrument and analyze a marketing funnel from acquisition through conversion. Produce a decision-ready dashboard, identify drop-offs, propose experiments and quantify expected business impact.
Proof Rubric
- measurement plan
- event taxonomy
- funnel dashboard
- attribution comparison
- conversion audit
- A/B test design
- insight memo with prioritized actions