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Retail Media Network Strategy Consultant

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13 lessons3 levels1 capstone project
  • Connect retail-media strategy to a trusted product-data foundation
  • Turn fragmented catalog signals into validated, agent-ready product knowledge
  • Activate authoritative product knowledge across customer, agent and media experiences

Benchmark: Walmart Connect Agentic Ads + Amazon Selection & Catalog Systems + Walmart Sparky / agentic shopping (current Sep 2026) Market refresh: retail media and commerce AI; catalog/PIM source-of-truth strategy; taxonomy, attributes and product-data quality; agentic enrichment with provenance, human validation and PIM write-back; knowledge graphs/GraphRAG; semantic search, recommendations and conversational shopping; structured-data and answer-engine discoverability; APIs, governance, experimentation and closed-loop measurement.

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BASIC

Connect retail-media strategy to a trusted product-data foundation

Retail media, commerce AI + closed-loop customer/advertiser value

Coverage: Retail Media / Ads & Monetization / Customer Journey / Incrementality

Product-data foundation: PIM, taxonomy, attributes + quality

Coverage: PIM / Product Taxonomy / Product Attributes / Data Quality / Commerce