Manager, SEO & Digital Growth
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- Build the organic-growth strategy from search intent, technical health and customer value
- Win discovery across AI search and local multi-location experiences
- Compound conversion, measurement and revenue across the digital journey
Benchmark: French Florist Manager, SEO & Digital Growth + current Ahrefs/Semrush AI-search, local-search and organic-growth practice (current Sep 2026) Current bar: GEO/AEO plus classic SEO; multi-location/local discovery; technical SEO, indexation, schema and Core Web Vitals; content strategy; CRO/UX experimentation; GA4, Search Console and GTM; dashboards and revenue measurement; AI-search visibility; scalable DTC/franchise growth operations.
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Build the organic-growth strategy from search intent, technical health and customer value
Search intent, market + organic growth strategy
Coverage: keyword research / intent / competitors / content portfolio / organic roadmap / revenue opportunities
Technical SEO, site health + structured visibility
Coverage: crawl-indexation / architecture / schema / Core Web Vitals / internal links / technical audits
Win discovery across AI search and local multi-location experiences
GEO/AEO + AI-search visibility
Coverage: AI Overviews/AI Mode / ChatGPT / Perplexity / citations / brand mentions / freshness / entity-rich content
Local SEO + multi-location discovery
Coverage: Google Business Profiles / listings integrity / reviews / local pages / store-launch playbooks / Maps visibility
Compound conversion, measurement and revenue across the digital journey
CRO, UX + disciplined experimentation
Coverage: session replay / heatmaps / funnels / hypotheses / A-B + multivariate tests / landing pages / checkout
Analytics, content operations + executive growth measurement
Coverage: GA4 / GTM / Search Console / dashboards / organic revenue / AI visibility / content refresh / multi-location ops
Role-Readiness Proof / Capstone
Build a 5-day Digital Growth Operating System for a DTC or multi-location brand. Benchmark classic and AI-search visibility; run a technical crawl/indexation audit; create keyword-intent and content maps; specify schema and Core Web Vitals fixes; build a Google Business Profile/local-launch playbook; create an AI citation/brand-mention tracker; define GA4/GTM/Search Console measurement; diagnose a funnel with session/heatmap evidence; design an A/B test; refresh one content asset; then deliver a 90-day roadmap and executive dashboard tied to conversion and revenue.
Proof Rubric
- Show measurable organic and AI-search visibility
- technically sound indexation/schema and site health
- local profile/listing integrity
- strong intent-to-content logic
- credible CRO evidence and experiment design
- trustworthy analytics instrumentation
- conversion/revenue linkage
- repeatable multi-location processes
- disciplined content refresh
- explicit prioritization and tradeoffs
- and an executive-ready growth narrative