Graphic Designer
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- Build visual judgment, typography and composition with expert craft
- Create scalable brand systems and production-ready assets
- Extend brand expression through motion, digital and AI workflows
Benchmark: Vercel + AWS + Apple roles (Sep 2026): typography/layout craft, scalable brand systems, multi-format production, motion/digital, AI-assisted workflows + stakeholder storytelling Mastery ladder: 2 job-market competencies per level; 2 substantive expert VIDEO bridges per competency (12 total).
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Build visual judgment, typography and composition with expert craft
Typography, hierarchy, layout + visual communication
Coverage: Graphic Design / Typography / Layout
Composition, concept development + color judgment
Coverage: Design Principles / Creative Direction / Color
Create scalable brand systems and production-ready assets
Brand identity systems, guidelines + client rationale
Coverage: Brand Design / Visual Systems / Creative Strategy
Production craft across vector, raster + campaign assets
Coverage: Illustrator / Photoshop / Production Design
Extend brand expression through motion, digital and AI workflows
Motion systems + multimedia brand adaptation
Coverage: Motion Design / After Effects / Multimedia
AI-assisted ideation, layout + production systems
Coverage: Generative AI / Creative Automation / Design Systems
Role-Readiness Proof / Capstone
Create a production-ready brand and campaign system from brief to launch: audience/competitive insight, creative territories, typography/color/layout/iconography/imagery rules, scalable templates/components, logo and identity applications, print/web/social/event assets, responsive landing-page concept, motion expression, accessibility and production specs, stakeholder presentation, AI-assisted iterations with provenance, and final handoff package.
Proof Rubric
- Show exceptional hierarchy, typography, spacing, composition and color judgment
- connect visual choices to audience and brand strategy
- demonstrate a system that scales without becoming generic
- produce implementation-ready files/specs across media
- adapt coherently to motion/digital contexts
- use AI to expand exploration or automate production without surrendering authorship, originality or brand consistency