Speech Writing & Rhetoric
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10 lessons3 levels1 capstone project
Craft persuasive speeches using classical rhetoric, argument, narrative, rhythm, and memorable language.
BASIC
- How to Use Rhetoric to Get What You Want — TED-Ed (5 min)
Fast introduction to ethos, pathos, logos and purposeful persuasion. - How to Win an Argument — Neal Katyal (16 min)
Excellent argument architecture, evidence, counterargument and rebuttal discipline. - The Secret Structure of Great Talks — Nancy Duarte (18 min)
Shows how contrast makes speeches persuasive and memorable.
INTERMEDIATE
- Dr. Scott Masson ? Aristotle, On Rhetoric
A deeper treatment of the same skill; use it to move from concept to working patterns. - Chris Anderson ? TED's Secret
A deeper treatment of the same skill; use it to move from concept to working patterns. - Think Fast, Talk Smart — Matt Abrahams
Apply Speech Writing & Rhetoric through the adjacent capability: Speaking & Presentation Frameworks.
ADVANCED
- Nancy Duarte ? Storytelling & Presentation Design
Extend Speech Writing & Rhetoric into senior/production practice through Speaking & Presentation Frameworks. - How to Speak So That People Want to Listen — Julian Treasure
Extend Speech Writing & Rhetoric into senior/production practice through Executive Presence & Speaking to Senior Leaders. - The Storytelling Skill Business Leaders Underestimate — Suchitra Parikh
Extend Speech Writing & Rhetoric into senior/production practice through Data Storytelling & Visualization.