Social Media Strategy, Growth & Community Management
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10 lessons3 levels1 capstone project
Plan a measurable social presence across strategy, content calendars, publishing, community management, social listening, analytics, paid/organic activation, social SEO and reputation.
BASIC
- How To Create a Social Media Strategy Plan — HubSpot (~10 min)
Build goals, audience, competitor analysis, platform choice, content strategy, influencer/trend use and measurement. - Create Your Social Media Calendar From Scratch — Buffer (~7 min)
Turn strategy into an operating rhythm: content ideas, calendar structure, posting cadence and scheduling. - Social Media Insights 101 — Sprout Social (~4 min)
Understand reach, growth, engagement, monitoring/listening and how social data should influence business decisions.
INTERMEDIATE
- What Is Social Listening? — Sprout Social
Use listening to uncover audience needs, competitors, influencers, trends and early crisis signals. - How to Create a Content Marketing Strategy — HubSpot
Connect social content to audience journey, goals, audits and repeatable editorial planning. - Starting Meta Ads in 2026? Follow These 5 Steps — Ben Heath
Add paid-social execution, targeting, measurement and creative-testing discipline.
ADVANCED
- Does Social SEO Really Work? — Hootsuite Labs
Use experiment-driven social SEO to improve discovery on TikTok/Instagram-style platforms. - 5 Social Media Crisis Management Tips — Sprinklr
Build crisis playbooks, response roles, listening and proactive stakeholder communication. - Retention Analysis — Mixpanel
Move beyond vanity metrics into cohort/retention analysis and behavioral learning loops.