Product Pricing, Packaging & Monetization
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10 lessons3 levels1 capstone project
Design pricing and packaging that capture customer value. Learn segmentation, willingness-to-pay research, value metrics, tiers and entitlements, elasticity, conjoint and price-sensitivity methods, discounting, experimentation, unit economics and commercial rollout.
BASIC
- Pricing for B2B SaaS — Willingness to Pay (~15 min)
Start with the central pricing principle: connect customer value and willingness to pay to the commercial model. - How To Price SaaS Products Accurately — Willingness to Pay (~12 min)
See a structured pricing process covering research, segmentation, packaging and price-point decisions. - Value Proposition Canvas Explained — Strategyzer (~9 min)
Ground packaging in customer jobs, pains and gains before deciding what belongs in each offer or tier.
INTERMEDIATE
- Pricing: Conjoint Analysis — Ye Hu
Use choice-based research to estimate feature/value tradeoffs and willingness to pay across alternative packages. - Price Elasticity Explained
Connect price changes to demand response, revenue implications and the assumptions behind elasticity decisions. - Intrinsic and DCF Valuation — Aswath Damodaran
Strengthen the economic lens: cash flows, discounting and value creation behind pricing and product investment decisions.
ADVANCED
- Strategic Value-Based Pricing for B2B SaaS — Willingness to Pay
Move from cost-plus thinking to value-based pricing, segmentation and quantified customer economics. - What Is Usage-Based Pricing for SaaS? — Willingness to Pay
Understand usage/value metrics, consumption risk, predictability, expansion behavior and when usage-based models fit. - SaaS Pricing Explained ($1M Strategy) — Olly Rosewell
Connect tier design, packaging, positioning and revenue strategy in a practical SaaS pricing teardown.