Product Analytics & Growth
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10 lessons3 levels1 capstone project
Use events, funnels, cohorts, retention, activation, conversion and experimentation data to diagnose product behavior and drive sustainable growth.
BASIC
- Analytics for Product Managers Masterclass (Long)
Builds a practical mental model for events, KPIs, funnels and product decisions. - One-Hour Product Analytics Tutorial (Long)
Shows the core workflow from instrumentation to behavioral analysis. - Metrics, Funnels, and Growth Analytics (Medium)
Connects activation, retention and conversion to product- growth decisions.
INTERMEDIATE
- Retention Analysis — Mixpanel
A deeper treatment of the same skill; use it to move from concept to working patterns. - DAU, MAU, Retention & Conversion Explained
A deeper treatment of the same skill; use it to move from concept to working patterns. - Product Analytics 101 — Statsig
Apply Product Analytics & Growth through the adjacent capability: Experimentation & A/B Testing.
ADVANCED
- Build a User Story Map — Workshop Wednesday
Extend Product Analytics & Growth into senior/production practice through Agile Product Development & Management. - What Is Agile? — Atlassian
Extend Product Analytics & Growth into senior/production practice through Agile Product Development & Management. - Probability Distributions — StatQuest
Extend Product Analytics & Growth into senior/production practice through Experimentation & A/B Testing.