Monetization Strategy & Business Models
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10 lessons3 levels1 capstone project
Choose and evolve the economic model for products and platforms across subscription, freemium, usage/outcome-based, transaction/marketplace, advertising, licensing and services. Connect monetization to customer value, growth, retention, product experience and sustainable unit economics.
BASIC
- Business Model Canvas Explained — Strategyzer (~8 min)
Build the whole-system business-model mental model: customers, value proposition, channels, resources, partners, costs and revenue streams. - Pricing for B2B SaaS — Willingness to Pay (~15 min)
Connect monetization to perceived value and willingness to pay rather than treating revenue as an afterthought. - Value Proposition Canvas Explained — Strategyzer (~9 min)
Ensure the economic model begins with customer value, jobs and outcomes before choosing how to charge.
INTERMEDIATE
- What Is Usage-Based Pricing for SaaS? — Willingness to Pay
Evaluate consumption and value metrics, expansion dynamics, volatility and customer predictability for usage-based models. - Strategic Value-Based Pricing for B2B SaaS — Willingness to Pay
Apply value-based monetization to segmentation, differentiated offers and economic value capture. - How to Build a Go-To-Market Plan — HubSpot
Connect monetization choices to positioning, channels, demand generation, sales motion and launch execution.
ADVANCED
- SaaS Pricing Explained ($1M Strategy) — Olly Rosewell
Stress-test tiering, packaging and monetization mechanics against growth and revenue goals. - Intrinsic and DCF Valuation — Aswath Damodaran
Tie monetization decisions to long-term cash-flow economics and enterprise value rather than top-line growth alone. - How Strategy Really Works — Roger Martin
Frame monetization as a set of integrated strategic choices about where to play, how to win and the capabilities required.