Market Research, Competitive Analysis & Market Sizing
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10 lessons3 levels1 capstone project
Turn market uncertainty into evidence: segment customers, estimate TAM/SAM/SOM, analyze competitors and substitutes, synthesize primary/secondary research, quantify opportunities and translate findings into strategic choices.
BASIC
- Introduction to Modern Product Discovery — Teresa Torres (20 min selected)
Strong continuous-discovery model for evidence, opportunities and assumptions. - What Is Design Thinking? — IDEO U (3 min)
Connect customer understanding and problem framing to market research. - Good Strategy / Bad Strategy — Richard Rumelt (25 min selected)
Shows how market diagnosis becomes focused strategic choice rather than a list of goals.
INTERMEDIATE
- Our Approach to Responsible AI — Microsoft
Apply Market Research, Competitive Analysis & Market Sizing through the adjacent capability: Responsible AI & Governance. - How Microsoft Drives Responsible AI — Microsoft
Apply Market Research, Competitive Analysis & Market Sizing through the adjacent capability: Responsible AI & Governance. - Intrinsic and DCF Valuation — Aswath Damodaran
Apply Market Research, Competitive Analysis & Market Sizing through the adjacent capability: Financial Modeling, Business Cases & Unit Economics.
ADVANCED
- DCF Valuation Lab — Aswath Damodaran
Extend Market Research, Competitive Analysis & Market Sizing into senior/production practice through Financial Modeling, Business Cases & Unit Economics. - How to Build a Go-To- Market Plan
Extend Market Research, Competitive Analysis & Market Sizing into senior/production practice through Go-to-Market & Product Launch. - Go-to-Market Strategy 2026 Playbook
Extend Market Research, Competitive Analysis & Market Sizing into senior/production practice through Go-to-Market & Product Launch.