KPIs & Product Metrics
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10 lessons3 levels1 capstone project
Translate strategy into measurable outcomes using North Star metrics, input metrics, activation, engagement, retention, conversion, monetization, guardrails, funnels, cohorts and metric trees.
BASIC
- Must-Have Metrics for Informing Your Product Strategy — Reforge (25 min selected)
Connects activation, product funnels, retention and revenue metrics directly to product strategy. Fast practical framework - North Star, Leading vs Lagging — KPIs & Metrics Explained (8 min)
for choosing a North Star, building a metric tree, separating leading from lagging indicators and avoiding vanity metrics. - Product Analytics, Funnels & Session Replay Walkthrough — Amplitude (20 min selected)
Shows metrics in action: onboarding, funnels, cohorts, retention, feature engagement and anomaly investigation.
INTERMEDIATE
- Generative AI Strategy for the Enterprise — CXOTalk
Apply KPIs & Product Metrics through the adjacent capability: AI Strategy. - Strategy, Roadmap & Governance — Enterprise Generative AI
Apply KPIs & Product Metrics through the adjacent capability: AI Strategy. - Metrics, Funnels, and Growth Analytics
Apply KPIs & Product Metrics through the adjacent capability: Product Analytics & Growth.
ADVANCED
- 4-Step AI Product Roadmap That Scales
Extend KPIs & Product Metrics into senior/production practice through AI Strategy. - Prioritization Frameworks in Practice — Jira Product Discovery
Extend KPIs & Product Metrics into senior/production practice through Product Roadmapping & Prioritization. - DAU, MAU, Retention & Conversion Explained
Extend KPIs & Product Metrics into senior/production practice through Product Analytics & Growth.