Go-to-Market & Product Launch
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10 lessons3 levels1 capstone project
Translate product strategy into positioning, audience, launch readiness, channels, enablement, adoption metrics and a coordinated cross-functional go-to-market plan.
BASIC
- Go to Market Strategy by Microsoft Product Leader — Product School (Medium)
Product-led view of audience, positioning, launch and cross- functional execution. - Go-To- Market Strategy & Product Launch Plan — Full Course (Long)
End-to-end structure for developing a GTM plan and launch motion. - A GTM Guide for Product Managers — How to Run a Product Launch (Medium)
Focuses on launch ownership, readiness, dependencies and execution.
INTERMEDIATE
- Product Launch Strategy
A deeper treatment of the same skill; use it to move from concept to working patterns. - Go-to-Market Strategy 2026 Playbook
A deeper treatment of the same skill; use it to move from concept to working patterns. - Social Simulacra / Populated Product Prototypes — ACM SIGCHI
Apply Go-to-Market & Product Launch through the adjacent capability: AI-Enabled Product Optimization.
ADVANCED
- Build with Figma Make — Figma
Extend Go-to-Market & Product Launch into senior/production practice through AI Product Management & Economics. - Backstage Crash Course for Platform Teams
Extend Go-to-Market & Product Launch into senior/production practice through Platform Product Development & Management. - AI Product Builder — Figma Make Tutorial & Best Practice Guide Figma
Extend Go-to-Market & Product Launch into senior/production practice through AI for Product Prototyping, Design & Development.