Digital Marketing
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10 lessons3 levels1 capstone project
Plan, execute and optimize measurable digital growth across SEO/GEO, paid search and social, content, email/CRM lifecycle, landing pages, conversion-rate optimization, marketing automation, attribution, GA4/measurement, CAC/ROAS/LTV economics, privacy and AI-enabled campaign workflows.
BASIC
- Digital Marketing for Beginners: 7 Strategies That Work — Ahrefs (14 min)
Fast channel-level mental model spanning SEO, content, social, paid media, video, email and community marketing. - Google Ads Tutorial for Beginners 2026 — Surfside PPC (60 min selected)
Current hands-on paid-search workflow covering conversion tracking, keywords, campaign structure, bidding, landing-page relevance and AI-assisted optimization. - Google Analytics 4 Tutorial for Beginners — Analytics Mania (70 min selected)
Build the measurement foundation: GA4 setup, events, reports, conversions and analysis for campaign and funnel performance.
INTERMEDIATE
- Complete SEO Course for Beginners: Learn to Rank #1 in Google — Ahrefs
A deeper treatment of the same skill; use it to move from concept to working patterns. - Email Marketing Tutorial | Marketing Hub — HubSpot
A deeper treatment of the same skill; use it to move from concept to working patterns. - Starting Meta Ads in 2026? Follow These 5 Steps — Ben Heath
A deeper treatment of the same skill; use it to move from concept to working patterns.
ADVANCED
- Online Marketing: Conversion Optimization Funnel CRO — The Futur
Push beyond the core lesson into production tradeoffs, architecture and expert practice. - DAU, MAU, Retention & Conversion Explained
Extend Digital Marketing into senior/production practice through Product Analytics & Growth. - Retention Analysis — Mixpanel
Extend Digital Marketing into senior/production practice through Product Analytics & Growth.